IS WEBSITE MAINTENANCE NECESSARY?
THE SHORT ANSWER, YES! THE LONG ANSWER, YES, IT ABSOLUTELY IS.
Over and above preventing WordPress website mistakes, website maintenance, also referred to as website care, is not only necessary, it is extremely important. If you own a website and do not have it properly cared for you are actually playing Russian Roulette with one of your most important assets.
In this post, we are not going to go into the importance of your website. We already know how important the first place people look for and engage with you are. This lead and revenue generator better be running smooth.
But what is website maintenance/care actually?
As you will already know, the internet is no place to find yourself unprotected. We all have some type of antivirus software that protects our computers when we access the internet. Our email accounts are also protected by antivirus software. Some of us may even have malware and spyware protection for our computers/laptops/tablets/smartphones.
It is however not only the devices we use to access the internet that is under constant attack of viruses, malware, adware, spyware, and hackers.
Websites are even more exposed to malicious attacks as they are available 24/7 on a server somewhere with your hosting company and they contain a very important component which hackers are interested in. Yes, you guessed it, data stored in your website’s database. This may include information about your company, your clients’ details, and even transaction logs. I am sure that we have all heard off big companies’ websites being compromised and I am also sure that you have been requested at least once to change your login details including your password at a website where you are a client, subscriber or user.
Attacks on websites with the view to illegally extract critical information is a reality and no website is immune to attacks. Although attacks on websites will continue and hacking attempts never be prevented there are fortunately measures that can be taken to prevent these attacks from being successful.
Website maintenance/care is not just about protecting our websites against hacking attacks. It is also about protecting our websites against spammers, ensuring your website is up to date with the latest software. It is well known that Google and other search engines do not like out of date websites and will definitely penalize you if yours is found to be outdated.
Your website may even be penalized further by search engines if it is sluggish or slow due to out of date software.
Website maintenance/care is also important in order to give you peace of mind when life happens and your hosting company’s servers are compromised. Have you ever considered the consequences of your website “lost” due to a complete server failure? Yes, hosting companies do monthly or sometimes weekly backups of your website (if it is part of the service they provide). The problem, however, is that they store these backups on the same servers they store our websites on.
This is a risk that 4Websitedesign is not taking with its own website. We would hate to see our clients being exposed to these risks. We at 4Websitedesign subscribe to the principle that your website should be backed up and stored on a totally unrelated facility in order to retrieve it in the event of a server failure.
Whilst your hosting company may be protecting your website against viruses to a certain extent it is not possible for them to protect your website against hackers. This is where you will need assistance. Any maintenance plan should at the very least include basic protection against hacking attempts.
CAN I NOT DO THE MAINTENANCE MYSELF?
Yes, you certainly can. The time and level of understanding how to deal with security, maintenance and keeping everything running smoothly will, however, require of you to take a step back from your demands of running your business which may not be what you would want to do.
You are welcome to contact us should you wish to enquire about our maintenance solutions. We have developed three different plans in order to ensure that we are able to assist with any unique website. We will have a look at these three different maintenance plans in our next article.
Until next time, take care.